Both the pet food packaging market itself and its associated label and food packaging market has grown rapidly in the world, a sensitive and diverse trend. Pets as human companions have thousands of years of history, their companionship is a source of human happiness and well-being of life.
According to the survey, more than half of the world’s people are feeding pets. In the past five years, the pet market in China has maintained a high growth rate of about 30%, as at the end of 2016, the number of registered pets has reached 100 million, the pet market consumption is about 122 billion yuan. Forecast by 2021, in the trend of increasing the rate of pet soak, the market capacity of China is expected to double, the composite growth rate will reach 16.6%, the town’s pet rate is higher.
Pet food is a food specially provided for pets, between human food and traditional animal feed, its role is mainly for all kinds of pets to provide the most basic life assurance, growth and well-being of the necessary nutrients, with comprehensive nutrition, high digestion and absorption rate, formula science, feeding convenience and can prevent certain diseases and other advantages. The global pet food market has been growing steadily over the past few years, according to the report of the 2015 Global Pet Food Market analysis and the 2016 Chinese pet food launch status, released by the China Agri-Promotion Council Pet Industry Committee. 2015 Global pet food Wholesale market growth of 4%, the total reached 70 billion U.S. dollars, to estimate the future will continue to grow at a faster rate.
In China, due to changes in the family structure, empty nest, the number of Dink families increased, aging tends to deepen, the people’s income level progress, the consumption structure improved, the number of pets in the rapid growth of pet food demand also increased significantly, pet eating industry has become China’s consumer goods market faster growth in the industry According to the research report of the Prospective Industry Research Institute, 2008-2015, China’s pet food market range of compound growth rate beyond 30%, is one of the fastest growing regions in the world. By the end of 2015, China’s pet food market reach 35 billion yuan, an increase of 41.2%. Estimated in the next few years China’s pet food market will continue to adhere to about 30% of the composite growth rate to 2020 market range or up to 120 billion yuan, become the world’s third largest pet food market. With the rise of China, Brazil, India and other emerging countries, the global pet food consumption and consumption is gradually transferred to these countries and regions, the quality of food, formula science are progressing from time, pet food high-end trend is obvious.
This growth trend is also evident in the usual pet food related labels and packaging, consumers are willing to invest more in the label design, because they are very clear label represents a brand image, is one of the most effective market implementation tools. At present, the global pet market advocates the original feeding, that is, directly to domestic pets feeding raw meat, edible bone or animal organs, which is considered to be one of the most natural feeding methods, but also a more appropriate to the internal structure of the pet body and the structure of the teeth of the correct natural feeding. This class is also the use of high-quality, high-end food packaging the most pet food. The growth in this type of flexible packaging is similar to that of private wineries: “The price of such products is relatively high and is the choice of high-end people.” It is quite similar to the deployment of handmade beer and private winery, customers more and more personalized, the use of special materials and special decorative effects of the food packaging like to add, so the whole pet food packaging market is looking for its products to highlight the big strokes. ”
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